Social Media Marketing
Empower Your Brand with Expert Social Media Marketing
At Paw Focus, we create customized social media strategies that enhance your brand’s visibility and engagement. Our expert team ensures your campaigns are tailored to resonate with your audience and achieve measurable results across platforms like Facebook, Instagram, LinkedIn, and TikTok
Successful Campaigns
Avg. ROAS
Leads Generated
Our 5-Step Process to Create High-Performing Campaigns
• Review Current Accounts
Start by auditing the existing Facebook and Instagram business profiles. This includes checking the account setup, optimization, and existing ad campaigns.
• Analyze Metrics
Look at previous performance metrics such as click-through rates (CTR), cost per conversion, and return on ad spend (ROAS).
• Competitor Analysis
Conduct research on competitors to identify best practices, strategies, and weaknesses in their campaigns.
• Set Clear Goals
Identify what the campaign is aimed at, whether it’s brand awareness, lead generation, sales, or app installs.
• Target Audience Research
Use Facebook’s audience insights tool to define the ideal audience based on demographics, interests, behaviors, and location.
• Segment Audience
Break down the audience into specific segments, such as new customers, retargeting past visitors, or loyal customers, to create tailored ads that speak directly to their needs and behaviors.
• Campaign Structure
Plan the overall strategy, including the types of ads (carousel, video, stories, etc.), and decide on the right budget and bidding strategies.
• Content Strategy
Develop creative content, including visuals, ad copy, and call-to-actions that resonate with the target audience.
• Landing Pages
Ensure that landing pages are optimized for conversions and aligned with the ad’s messaging.
• Create Ads
Set up ad sets, choose placement options, and create the ads within Facebook Ads Manager.
• Budgeting
Integrate Facebook Pixel and/or Instagram Insights for tracking conversions and optimizing ad performance.
• Tracking Setup
Integrate Facebook Pixel and/or Instagram Insights for tracking conversions and optimizing ad performance.
• Analyze Performance
Monitor the campaign performance regularly, checking metrics such as engagement, reach, and conversions.
• Optimization
A/B test ad creatives, targeting, and bidding strategies to find the most effective
combinations.
• Scaling
Once the ads are performing well, scale up the campaign by increasing the budget or expanding audience reach.
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